Why do most people fail in network marketing when only a select few succeed?

I am honored to be featured in Milton Fogg’s recent book, The Greatest Networkers In The World.  It got me thinking about the questions I’m asked by so many who want help in their business.  I’ve spoken to scores of people over the years, one on one, in small groups as well as keynote speaker to thousands.  I’ve seen some rise to the top and others fizzle out.  The question are always the same, although they’re phrased differently.  They’re asking me to identify why they’re not successful and what they need to do.   The answer? Something is missing . . .

 A Core Level of Desire is necessary in Network Marketing

The reason is because those who do succeed have a deep down burning core desire to do so.  They don’t come into this saying they will give it a try or give it 6 months or whatever.  They decide at a 100% core level that this is done and they will be successful.  They will not be denied, and failure is positively not an option.  Those who do not share that same core level of desire will not succeed.

I remember vividly when I decided that this was it and my desire was completely intense.  I had a sense of urgency to accomplish my goal and I knew at a 100% core level that it was done.  It consumed me and it dominated my thoughts above and beyond anything else each day and all day. This is a core desire and the people who achieve notable success in network marketing have this in common.

I’m not saying that you just look for people with desire and you’ll rise right to the top.  Mostly everyone (especially in today’s economy) has the desire to make more money, but they still don’t make it in network marketing because there are levels of desire and they are not committed 100% at a core level.  If you have a goal, whether it be to get out of debt or buy a new home or quit your job, and you have not connected it to your network marketing business, you will not succeed.

The sad truth is that most people in the network marketing industry did not buy a business. They bought hope.

And hope, in business, is never backed by true desire. When it comes to your business, hope is for the undecided. I didn’t hope this would work. I knew 100% that this was my vehicle to the top, and I wouldn’t stop ’til I got there. That’s why people you sponsor quit. They hope it will work and they want it to work, but they simply don’t have the desire at a level of 100 percent to accomplish their goals through their network marketing business.  They bought hope in order to quiet that little voice inside them that keeps nagging them to make a change and take control of their life.  So, they join your business and if they don’t have the results they are looking for quickly enough, they quit in order to jus

tify their fear of change and say that network marketing didn’t work.  Well, it does work and I am a living, breathing example of that.

So, if your 100% core desire is to achieve your goals through network marketing, then find people who have a 100% core desire to do the same.  That’s what I do.    In networking marketing, those are the people you take to the top with you!  Who’s coming with me?

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